Build Your Sales Toolkit.
One Course at a Time.
Explore our full catalog of the MasterCourse™ Academy, crafted by Craig Wortmann and trusted by the world’s top companies. Pick only what you need, and keep building your edge.
Browse Courses → Level Up NowExplore the Arsenal
Sales Is Progress
Sales is helping people make progress in their lives
- Understand the raw power of a growth mindset (knowledge)
- Learn to identify the distinct components of knowledge, skill and discipline and label them (skill)
- Get on – and stay on – a continuous cycle of performance improvement (discipline).
$300.00 USD
Perform 10x Better
Deliberate practice, not repetitive practice
- Understand the five things that must be true in order to get good at getting great at anything (knowledge)
- Learn to set goals every quarter that stretch your capabilities (skill)
- Give – and receive – performance feedback every week (discipline)
$300.00 USD
Learn By Doing
How the best of the best learn more and forget less
- Acknowledge that smart, sophisticated people make predictable errors in their learning process (knowledge)
- Realize the depth people go to to become experts (skill)
- Build a set of tools that will be critical to squeeze every bit of value out of anything you venture to learn (discipline)
$300.00 USD
Run Fantastic Meetings
Your meeting should be the best of everyone’s week
- Identify how to show up, stand out and break through in meetings in both the physical and virtual worlds (knowledge)
- Balance the competing constraints required to design meetings for impact (skill)
- Adopt the “Power 10” disciplines of running every meeting from here forward (discipline)
$300.00 USD
Ask and Listen
The two foundations of building stronger relationships
- Understand how different questions drive different outcomes and how to listen more deeply (knowledge)
- Develop the agility to shift between various levels of listening to deepen your understanding of the progress people are trying to make (skill)
- Curate a list of powerful questions that are ready at a moment’s notice (discipline)
$300.00 USD
What's Your Story?
Right story, right time, right reason
- Apply the What’s Your Story™ methodology to curate, categorize, construct and convey your stories (knowledge)
- Understand how to design both the business and emotional arcs to tell powerful stories (skill)
- Build a personal Story Matrix™ to house your growing ‘quiver of arrows’ (discipline)
$300.00 USD
Write For Clarity
Your writing precedes you and stays behind after you leave. Make it count
- Understand how clarity, simplicity, structure and voice come together to fuel great writing (knowledge)
- Develop a keen sense of how to add humanity and energy to our writing to increase its impact (skill)
- Take risks so our writing stands apart (discipline)
$300.00 USD
Generate Positive Energy
Build your battery and learn how to charge it
- Gain perspective into the most effective actions to generate energy and become a source of power for others (knowledge)
- Move roadblocks out of the way that deplete energy (skill)
- Make one decision that will generate personal power over the next three months (discipline)
$300.00 USD
Build Brand You
Your personal brand is your insurance in an uncertain world
- Learn how to think and act like a publisher, such that you begin to put ‘edges’ around your personal brand (knowledge)
- Weave together various aspects of your brand that are truly differentiated (skill)
- Define a bucket of characteristics that make your brand easily identifiable (discipline)
$300.00 USD
Discover Their Progress
Curiosity is a superpower in a world saturated with information
- Understand the nature of curiosity and how great discovery begins with “switching on” the right mindset (knowledge)
- Learn how to translate insights into actions to design great discovery conversations (skill)
- Choose to stay in the ‘why’ (discipline)
$300.00 USD
Go Big Go Early
Tackle the big stuff first
- Learn what constitutes going big early, and how to calibrate the impact of going big (knowledge)
- Balance going big with offers and humility (skill)
- Discuss money early and prototype your proposals, even as the sales process is taking shape (discipline)
$300.00 USD
Present With Panache
Deliver your presentations with dashing style
- Understand the depth of each of the three elements that drive great presentations – preparation, persuasion and performance (knowledge)
- Balance the three elements of great presentations to ensure you go beyond just showing up to standing out and breaking through (skill)
- Package your presentations as you would a gift to a loved one (discipline)
$300.00 USD
Team For Impact
Elite teams make each player better
- Define the two roles – Process Leader and Perspective Leader – that provide the “swim lanes” of team behavior (knowledge)
- Follow the rules of engagement that turn “colleagues” into “elite athletes” (skill)
- Choose to adopt the many disciplines that drive team performance (discipline)
$300.00 USD
Teach It Forward
Give your gifts to others
- How do adults learn, and what are the common traps they fall into? (knowledge)
- Embed stories, metaphors, analogies, hip pocket frameworks and other powerful teaching tools in your teaching (skill)
- Demonstrate your own dedication to deliberate practice and personal growth (discipline)
$300.00 USD
Say It Crisply
Yup
- Recognize and capture the situations you are in that require you to be crisp in your communications (knowledge)
- Learn how to design your communications for maximum impact (skill)
- Distill your messages down to their essence (discipline)
$300.00 USD
What's Your POV?
Be the most interesting person in any room
- Understand the framework for building a POV that fuels your conversations (knowledge)
- Surround your POV with evidence and questions that deepen your conversations (skill)
- Embrace the reality that some people will opt out of your POV (discipline)
$300.00 USD
Get Deals Unstuck
Take unusual action to get back on track
- Develop several different types of actions designed to come at stuck deals in new ways (knowledge)
- Use creativity to cause your prospect to see you – and the deal – in a new way (skill)
- Get scrappy (discipline)
$300.00 USD
Lock It Down
Closing is the natural outcome of a sale done well
- Understand the many elements as a deal comes together (knowledge)
- Elevate the competition and then draw a clear contrast so clients understand exactly how you are different and better (skill)
- Ask for the business (discipline)
$300.00 USD
Practice Proactive Pursuit
Get up and get after it
- Understand the mindset that the most powerful prospectors adopt in order to succeed at this difficult set of expert actions (knowledge)
- Design a prospecting script that breaks through the noise and gets you meetings (skill)
- Decide where in each week you will engage in proactive pursuit (discipline)
$300.00 USD
Network Every Week
Build a broader and more diverse network
- Compare what we know about how people currently “network” with what true readiness looks like (knowledge)
- Design your five gears of conversation (skill)
- Choose your opening Sales Trailer™ to guide each networking conversation (discipline)
$300.00 USD
Enter The C-Suite
And leave a trusted advisor
- Understand the context of the business writ large and formulate questions and a POV to drive the conversation (knowledge)
- Move through this conversation type with fluidity (skill)
- Demonstrate comfort and ease in the C-suite (discipline)
$300.00 USD
Embrace Healthy Conflict
Not unhealthy peace
- Recognize the distinct characteristics of difficult conversations and the default behaviors that can steer us wrong (knowledge)
- Use tactical silence and questions to embrace the tension (skill)
- Turn listening into a superpower that actually builds the relationship even in the midst of conflict (discipline)
$300.00 USD
Negotiate More Ambitiously
Negotiate More Ambitiously
- Construct a list of negotiable items to expand the range of possibilities (knowledge)
- Frame the negotiation such that you build both the size of the negotiated agreement and you deepen your relationship with your client (skill)
- Set ambitious goals for your negotiation (discipline)
$300.00 USD
Explore the Arsenal
Sales Is Progress
Shift your mindset. Selling isn’t pressure, it’s helping people make progress. Build your foundation in the mindset, skill, and discipline of a top performer.
$300.00 USD
Perform 10x Better
Discover how top performers manage their mindset, energy, and communication in critical moments.
$300.00 USD
Learn By Doing
Action beats theory. Build the habit of learning through execution and consistent improvement, and get better, faster.
$300.00 USD
Run Fantastic Meetings
No more status updates that waste time. Learn how to lead meetings with clarity, direction, and momentum.
$300.00 USD
Ask and Listen
Master the art of asking meaningful questions and listening beyond the words, key tools for coaching and empowering your team.
$300.00 USD
What's Your Story?
Tell stories that resonate. Build your personal "quiver of arrows" and deliver stories that move people.
$300.00 USD
Own the Whole Playbook. Save Big. Transform Faster.
Each course is $300 but for $1,800 you unlock all 24. That’s the full MasterCourse™ Academy: every framework, every script, every elite sales tool Craig Wortmann built for leaders at Google, Target, and CDW. One decision gives you one year of unlimited access, and a complete system for becoming magnetic, grounded, and unstoppable.
GAME ON!
Build Momentum Month by Month
Not ready to go all in? Start with our Basic Subscription and choose one of Three Paths including Four MasterCourse™ Academy courses for $90/month billed annually or $105/month billed monthly. Get the courses you need with every tool to sharpen your sales, leadership, and communication skills on your schedule, at your pace.
Monthly Access. Massive Progress.Build Momentum Month by Month
Not ready to go all in? Start with our Basic Subscription and unlock full access to the entire MasterCourse™ Academy all for $90/month billed annually or $105/month billed monthly. Get every course, every tool, and live weekly coaching to sharpen your sales, leadership, and communication skills — on your schedule, at your pace.
Monthly Access. Massive Progress.
Commit to Mastery. Lead with Certainty
Ready to rise to the top? Our Premium Subscription gives you 2 full years of unlimited access to all 24 MasterCourses™, plus monthly 1:1 coaching, deal reviews, private community, and exclusive live events all for $250/month billed annually or $300/month billed monthly. It’s the highest tier for the highest performers, leaders who don’t dabble… they dominate.
Become Magnetic, Grounded, and Unstoppable
